The reason Linkedin has done so well is because of the fact that unlike many other networking platforms, it has stayed true to its roots. Perseverance has definitely paid good dividends given that it enjoys the numero uno in this niche, but it shouldn’t rest on its laurels yet. Competitors like Xing and Viadeo will… Weiterlesen »
Nov
25
Nov
21
The LinkedIn paradox – the business of social business networking
von Angelique
There have been reams written about Facebook and its jazzy cousin of 140 words or less fame, Twitter, and not without good justification given that these two upstarts have now matured into the poster boys of social networking. That however doesn’t mean that they are all there is to social networking. In recent months, when… Weiterlesen »
Okt
07
Commerce, the social networking way
von Angelique
Social networking has rapidly evolved from a fledgling technology to a huge, globally viable platform which facilitates a variety of activities between individuals and increasingly, enterprises. Starting with simple applications which allowed users to share personal information and interact with like minded peers, social networking today has morphed into something which is a lot more… Weiterlesen »
Jul
14
Evolving from Web 2.0 to Web 3.0
von Angelique
Until now, Web 2.0 showed a new understanding of the Internet which allowed the sharing of information for all interested people via a platform. Examples of Web 2.0 applications are e.g. Youtube, Wikipedia, Facebook and others. The expansion of Web 2.0 is already being called Web 3.0 or semantic Web and is already the evolving… Weiterlesen »
Jul
07
Collective Intelligence and Social Media
von Angelique
Social media is not an end in and of itself. It is an enabler. Social media can enable new mass collaborative behaviors that unlock the power of the collective and deliver new paths to enterprise results. Enterprises can employ these collective behaviors as the link between business value and social media technologies. Enterprises can use… Weiterlesen »
Jun
30
Benefits of Social Media Use in Corporate Environments
von Angelique
Communication has deeply changed since people use and experience new options with mobile computers and the Internet. With the advent of Web 2.0, what used to be a more unilateral communication can now evolve into a dialogue among professional users or customers. Participants in social networks speak now more with each other rather than at… Weiterlesen »
Jun
16
Dynamics of Social Networking Sites
von Angelique
Globally, the social networking market is already approaching maturity. More than 10% of the global population were social networking users world-wide at the end of 2009. The scale and reach of social networking is forecast to more than double by the end of 2015. By this stage, the social networking market will have reached maturity… Weiterlesen »
Mai
25
Event-Tipp: Community & Marketing 2.0 Summit
von Angelique
Meet me at this Event in Hamburg. Just follow the link below for further information. Looking forward to see you there. Greetings Angélique http://bit.ly/iCBwRY
Mai
19
Neuro-Marketing Bets on Emotions
von Angelique
Neuro-Marketing is a relatively new research area of marketing, in which psychological and neuro-physical findings are used and lead to a new marketing approach. Often, Internet users or potential customers find classical websites to be too technical and so they are not perceived as being appealing. It is not enough to make a website well-structured… Weiterlesen »
Feb
10
Web 3.0 – Content is King
von Angelique
The new buzzword “Web 3.0“ marks a new development in the World Wide Web. Web 3.0 offers a new enhancement level, in which besides the data, it also becomes possible that beyond the data, it is also possible to draw useful relationships. One can expect new developments to a range of topics, such as: Semantic… Weiterlesen »
My Publications
Networking is the key!
