Winning new customers is not an easy task. In order to gain access to new customers, business professionals need also to obtain promising leads. Successful leads can be established once the contact between a product or a service provider and a potential customer has been made. One can speak of a “qualified lead” when a… Weiterlesen »
Jan
13
Dez
13
Defining a Social Media Strategy
von Angelique
A social media strategy includes a definition of the business goals and objectives, the domains or initiatives included in the strategy and the solutions required achieving the desired outcomes. Clarifying the purpose behind the use of social media is an essential step in the process. Three questions need to be answered: 1. Which audiences do… Weiterlesen »
Nov
25
The LinkedIn paradox – Part 2
von Angelique
The reason Linkedin has done so well is because of the fact that unlike many other networking platforms, it has stayed true to its roots. Perseverance has definitely paid good dividends given that it enjoys the numero uno in this niche, but it shouldn’t rest on its laurels yet. Competitors like Xing and Viadeo will… Weiterlesen »
Nov
21
The LinkedIn paradox – the business of social business networking
von Angelique
There have been reams written about Facebook and its jazzy cousin of 140 words or less fame, Twitter, and not without good justification given that these two upstarts have now matured into the poster boys of social networking. That however doesn’t mean that they are all there is to social networking. In recent months, when… Weiterlesen »
Sep
20
Social Media im B2B-Umfeld – adzine.de
von Angelique
Gestern wurde mein Artikel “Social Media im B2B-Umfeld” auf adzine.de veröffentlicht. Darin stelle ich meine 6 Regeln zur erfolgreichen Social Media Kommunikation im B2B vor. Hier ein kleiner Vorgeschmack: Erfolgreiche Social-Media-Kampagnen verbinden wir mit Lifestyle-Marken. Unternehmen im B2B-Umfeld stehen sozialen Netzwerken dagegen häufig noch skeptisch gegenüber. Beachten die Verantwortlichen jedoch die wichtigsten Punkte beim Einstieg… Weiterlesen »
Sep
14
Part 2: Creating a customer centric service perspective
von Angelique
In my previous post, I dealt with the situation marketers are faced with today in relation to retaining customers. In this installment, I’ll outline the steps organizations can take to prevent loss of brand loyalty. Improve people skills of customer facing staff: Very often long lasting brand relationships break down because of simple issues related… Weiterlesen »
Aug
25
Creating a customer centric service perspective
von Angelique
I recently came across an article which states that one in 5 customers leave a brand after having a bad experience. This isn’t surprising, what however is interesting is the fact that only one in five leave, I would have thought that the numbers would be much higher in today’s era of easy alternatives. The… Weiterlesen »
Aug
16
Retailing with a click instead of click and brick
von Angelique
Ever since the advent of the internet e-commerce, the concept of buying and selling has undergone a radical shift. No longer is physical presence necessary to trade and money is increasingly becoming electronic. This combination of convenience and technology along with the growth of faster networks has served to provide a massive boost to online… Weiterlesen »
Jun
23
Social Network Strategies for the Enterprise
von Angelique
In today’s highly connected world, social networks are heavily used in personal lives and have by now also been adopted in the business environment. Most companies recognize that their use can increase efficiency and collaboration, benefit product and strategy innovation, and lead to new business models. As many professionals, including senior executives, use social networks,… Weiterlesen »
Mai
05
New media needs new monitoring
von Angelique
What is the effective tool and method for digital media? For example, we cannot judge whether a microblog is successful only by the number of followers. We need to see to what extent followers are interacting with you. As for product placement, it is impossible to evaluate results by number of clicks. Can the number… Weiterlesen »
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Networking is the key!
