As businesses march on with their plans to expand their presence online, they will also need to tighten the processes used to monitor all instances of receiving any mention in the medium. It’s funny how many organisations have robust mechanisms to monitor any conventional coverage they receive, but absolutely ignore this need for the social… Weiterlesen »
Mai
16
Dez
30
The tricks of the trade – Part 2
von Angelique
Rule No. 4: On your marks, get set, go! – But which topics? In Web 2.0 companies or individual business divisions can increase their visibility and – by selectively networking with an original customer pitch – improve commitment to their own stakeholders. The greatest challenge initially lies in identifying company content for interested parties. However,… Weiterlesen »
Dez
29
The tricks of the trade – Part 1
von Angelique
Social media in the B2B environment What do IT services have to do with social media? When looking for successful social media campaigns, you first of all find the standard lifestyle brands. But for companies in the B2B environment, social media activities are today part of a successful marketing campaign. Social networks can be used… Weiterlesen »
Dez
19
„Die Betreuung einer Community ist ein Full-Time-Job“ – Interview
von Angelique
Kürzlich wurde ein Interview von Intraworlds mit mir im Rahmen des diesjährigen Social Business Forums veröffentlicht. Ich habe hier spannende Fragen zum Thema Kunden-Communities, Social Media sowie B2B- und B2C-Communities beantwortet. Hier gibt’s das Interview: Social Business Blog Viel Spaß beim Lesen! Ihre Angélique Werner
Dez
15
Gastbeitrag bei Opinion Leadership
von Angelique
“Vom hippen Lifestyle-Guru zum mobilen Silver-Ager: Wer nutzt Social Media und warum?” Lesen Sie mehr zu disem Thema in meinem Gastbeitrag im Opinion Leadership Blog, Zu finden unter: http://bit.ly/v6JKnC Dieser Blog behandelt aktuelle Themen aus Kultur, Marketing und neue Medien und hat über 5.000 Leser monatlich. Viel Spaß beim Lesen! Ihre Angélique Werner
Dez
13
Defining a Social Media Strategy
von Angelique
A social media strategy includes a definition of the business goals and objectives, the domains or initiatives included in the strategy and the solutions required achieving the desired outcomes. Clarifying the purpose behind the use of social media is an essential step in the process. Three questions need to be answered: 1. Which audiences do… Weiterlesen »
Dez
05
The cutting edge of new age marketing 2
von Angelique
The problem today with marketers is that many of them lack imagination. It almost seems like the advent technology has dried up the creative juices in many of the once imaginative copy writers. Ironically, this era of increasing competition, decreasing attention spans and homogenous product categories demands ever greater innovation than ever before. Take for… Weiterlesen »
Nov
25
The LinkedIn paradox – Part 2
von Angelique
The reason Linkedin has done so well is because of the fact that unlike many other networking platforms, it has stayed true to its roots. Perseverance has definitely paid good dividends given that it enjoys the numero uno in this niche, but it shouldn’t rest on its laurels yet. Competitors like Xing and Viadeo will… Weiterlesen »
Nov
21
The LinkedIn paradox – the business of social business networking
von Angelique
There have been reams written about Facebook and its jazzy cousin of 140 words or less fame, Twitter, and not without good justification given that these two upstarts have now matured into the poster boys of social networking. That however doesn’t mean that they are all there is to social networking. In recent months, when… Weiterlesen »
Okt
21
Event Review: 25. Medientage München
von Angelique
Unter folgendem Link finden Sie Bilder und weitere Infos zur Podiumsdiskussion: “Empfehlungsmarketing für Medienkonzerne – Wie können Social Networks für Markenbindung und Reichweitenerhöhung genutzt werden?” Event-Review Medientage Pressemitteilung Außerdem können Sie sich hier diese Veranstaltung auch als Audio File anhören. Viel Spaß, Ihre Angelique
My Publications
Networking is the key!
