As businesses march on with their plans to expand their presence online, they will also need to tighten the processes used to monitor all instances of receiving any mention in the medium. It’s funny how many organisations have robust mechanisms to monitor any conventional coverage they receive, but absolutely ignore this need for the social… Weiterlesen »
Mai
16
Dez
19
„Die Betreuung einer Community ist ein Full-Time-Job“ – Interview
von Angelique
Kürzlich wurde ein Interview von Intraworlds mit mir im Rahmen des diesjährigen Social Business Forums veröffentlicht. Ich habe hier spannende Fragen zum Thema Kunden-Communities, Social Media sowie B2B- und B2C-Communities beantwortet. Hier gibt’s das Interview: Social Business Blog Viel Spaß beim Lesen! Ihre Angélique Werner
Nov
10
Über die Kunst, ein Buch zu schreiben ;)
von Angelique
In zwei Monaten ist es endlich soweit: passend zum neuen Jahr werde ich das für mich mein erstes eigenes Buch in den Händen halten. Die Aussicht auf diesen Moment erfüllt mich mit Vorfreude, Stolz und einer gewissen Aufregung: Wie wird mein Buch ankommen, werden die Leser es mögen? Die kommenden Monate werden in dieser Hinsicht… Weiterlesen »
Sep
27
Interest Cultivation and Social Media
von Angelique
“Interest cultivation” is the collecting of people and content around a common interest, with the goal of growing the community of interested people and increasing their level of engagement. Enterprises that have successfully facilitated interest cultivation have experienced stronger customer loyalty and increased customer engagement, leading to better brand awareness, increased customer feedback and increased… Weiterlesen »
Apr
28
Social gaming, the next level is now open
von Angelique
As the social network evolves, it will at a certain point in its existence reach a saturation level where user fatigue will contribute to its growth plateauing. To remain successful in such a scenario, social media will have to build a value proposition over and above that of a platform offering to connect people. Many… Weiterlesen »
Feb
10
Web 3.0 – Content is King
von Angelique
The new buzzword “Web 3.0“ marks a new development in the World Wide Web. Web 3.0 offers a new enhancement level, in which besides the data, it also becomes possible that beyond the data, it is also possible to draw useful relationships. One can expect new developments to a range of topics, such as: Semantic… Weiterlesen »
My Publications
Networking is the key!
