As businesses march on with their plans to expand their presence online, they will also need to tighten the processes used to monitor all instances of receiving any mention in the medium. It’s funny how many organisations have robust mechanisms to monitor any conventional coverage they receive, but absolutely ignore this need for the social… Weiterlesen »
Mai
16
Nov
10
Über die Kunst, ein Buch zu schreiben ;)
von Angelique
In zwei Monaten ist es endlich soweit: passend zum neuen Jahr werde ich das für mich mein erstes eigenes Buch in den Händen halten. Die Aussicht auf diesen Moment erfüllt mich mit Vorfreude, Stolz und einer gewissen Aufregung: Wie wird mein Buch ankommen, werden die Leser es mögen? Die kommenden Monate werden in dieser Hinsicht… Weiterlesen »
Jun
02
Public relations demystified
von Angelique
When we refer to marketing, the first thing that often comes to our minds is advertisements. In fact advertising was once considered synonymous with marketing and the two were treated as an inseparable whole. That was however before advertising fatigue set in and the marketers realised the need to communicate in a more credible manner… Weiterlesen »
Mär
29
Alleviating brand saturation in homogeneous markets
von Angelique
Large organisations rely on the reputation of established brands to not only create viable revenue streams, but to also establish a unique identity for themselves. Therefore is it crucial that they maintain the brand’s appeal with its target audience by continuously positioning it to address changing consumer needs. This however, is easier said than done,… Weiterlesen »
Dez
22
Marketing simplified
von Angelique
Very often when we talk about marketing, the discussion very quickly digresses into recall, number of hits, brand value and other esoteric terms which are the delight of any trivia buff. We never seem to dwell on the basics anymore as to what it means to be a marketer. Amidst all the jargon lies hidden… Weiterlesen »
My Publications
Networking is the key!
