Empfehlungsmarketing für Medienkonzerne – Wie können Social Networks für Markenbindung und Reichweitenerhöhung genutzt werden? Unter meiner Moderation führen folgende Teilnehmer die Podiumsdiskussion: Harald Greiner, Director Business Development Media, Atos, München Arnd Benninghoff, Vorsitzender der Geschäftsführung, ProSiebenSat.1 Digital, Unterföhring Daniel Fiene, Journalist, Radiomoderator und Blogger (Was mit Medien), Düsseldorf Tina Kulow, Corporate Communication Manager Facebook Deutschland,… Weiterlesen »
Apr
07
Marketing and Near Field Communication
von Angelique
Near Field Communication is a contactless communications technology for the exchange of data within a range of only a few centimeters. This new short-range technology has the advantage to be easy to handle. Holding up an activated cellular phone or a smartphone against a contact point is enough in order to obtain a connection. NFC… Weiterlesen »
Feb
10
Web 3.0 – Content is King
von Angelique
The new buzzword “Web 3.0“ marks a new development in the World Wide Web. Web 3.0 offers a new enhancement level, in which besides the data, it also becomes possible that beyond the data, it is also possible to draw useful relationships. One can expect new developments to a range of topics, such as: Semantic… Weiterlesen »
Jan
17
Marketing trends to watch this year 2
von Angelique
Continuing with my previous article, let’s examine a few more developments that promise to make this year a little different from those that have passed before. HD will become richer: Every form of storage medium we’ve witnessed in the past decade or so has been a vast improvement over its predecessor. The ability to compress… Weiterlesen »
Jan
17
Marketing trends to watch this year
von Angelique
The previous year was a crucible for many companies; the growing importance of the social network, the rising relevance of tablets and several other trends combined to create a new marketing paradigm unlike any witnessed previously. This year promises to be even more eventful if anything, so let me get my crystal ball out and… Weiterlesen »
Jan
12
The era of mobility is here…
von Angelique
…stand still and you will miss it! Mobile phones have come a long way from being mere bricks with voice and message functionality thrown in for functional value to being a device that is threatening the traditional domains of desktop computing. What was once the fief of the computer is now being increasingly seen as… Weiterlesen »
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Networking is the key!
