In zwei Monaten ist es endlich soweit: passend zum neuen Jahr werde ich das für mich mein erstes eigenes Buch in den Händen halten. Die Aussicht auf diesen Moment erfüllt mich mit Vorfreude, Stolz und einer gewissen Aufregung: Wie wird mein Buch ankommen, werden die Leser es mögen? Die kommenden Monate werden in dieser Hinsicht… Weiterlesen »
Jul
20
Consumers and the Cloud
Consumer use of cloud technology is vast, and will drive overall cloud revenues through the next years. Consumer cloud revenues are expected to grow at ca. 25% per year, and mobile applications will account ca. 45% of all cloud services revenues by 2018. Companies such as Microsoft and Apple have a significant opportunity to transfer… Weiterlesen »
Feb
10
Web 3.0 – Content is King
The new buzzword “Web 3.0“ marks a new development in the World Wide Web. Web 3.0 offers a new enhancement level, in which besides the data, it also becomes possible that beyond the data, it is also possible to draw useful relationships. One can expect new developments to a range of topics, such as: Semantic… Weiterlesen »
Feb
08
Social Networking – A Global Phenomenon
According to a study by Pew Global, people who are users of the Internet use it also for social networking. This is particularly popular among young individuals who are under the age of thirty. With 46%, the U.S. is the region where social networking is the most widespread, followed by Poland (43%), Britain (43%) and… Weiterlesen »
Jan
12
The era of mobility is here…
…stand still and you will miss it! Mobile phones have come a long way from being mere bricks with voice and message functionality thrown in for functional value to being a device that is threatening the traditional domains of desktop computing. What was once the fief of the computer is now being increasingly seen as… Weiterlesen »
Jan
04
Viral marketing
An important strategy for business today Over the past ten years, companies started to understand that the viral marketing strategy is important and that it is relevant if they wanted to remain competitive. This form of marketing consists in using people as a medium to pass on a certain message. Largely due to the increased… Weiterlesen »
Nov
30
Communications in the era of social networking
When we look back at how technology has impacted the concept of communications we find that the two are inseparable. Whether it was the invention of the telegraph or the internet or for that matter the ubiquitous cellphone, there has always been a synergistic relations between the two. Nothing typifies this more than the internet.





