“Interest cultivation” is the collecting of people and content around a common interest, with the goal of growing the community of interested people and increasing their level of engagement. Enterprises that have successfully facilitated interest cultivation have experienced stronger customer loyalty and increased customer engagement, leading to better brand awareness, increased customer feedback and increased… Weiterlesen »
Sep
20
Social Media im B2B-Umfeld – adzine.de
von Angelique
Gestern wurde mein Artikel “Social Media im B2B-Umfeld” auf adzine.de veröffentlicht. Darin stelle ich meine 6 Regeln zur erfolgreichen Social Media Kommunikation im B2B vor. Hier ein kleiner Vorgeschmack: Erfolgreiche Social-Media-Kampagnen verbinden wir mit Lifestyle-Marken. Unternehmen im B2B-Umfeld stehen sozialen Netzwerken dagegen häufig noch skeptisch gegenüber. Beachten die Verantwortlichen jedoch die wichtigsten Punkte beim Einstieg… Weiterlesen »
Jun
08
Does social media in the B2B environment actually make any sense?
von Angelique
This is a question that the industry has been asking itself for some time. The answer is yes, as current survey results have revealed, especially for companies from the B2B environment who are hesitating with regard to social media as they fear a possible loss of control within the network. I personally can answer this… Weiterlesen »
Jan
12
The era of mobility is here…
von Angelique
…stand still and you will miss it! Mobile phones have come a long way from being mere bricks with voice and message functionality thrown in for functional value to being a device that is threatening the traditional domains of desktop computing. What was once the fief of the computer is now being increasingly seen as… Weiterlesen »
Dez
22
Marketing simplified
von Angelique
Very often when we talk about marketing, the discussion very quickly digresses into recall, number of hits, brand value and other esoteric terms which are the delight of any trivia buff. We never seem to dwell on the basics anymore as to what it means to be a marketer. Amidst all the jargon lies hidden… Weiterlesen »
My Publications
Networking is the key!
