As businesses march on with their plans to expand their presence online, they will also need to tighten the processes used to monitor all instances of receiving any mention in the medium. It’s funny how many organisations have robust mechanisms to monitor any conventional coverage they receive, but absolutely ignore this need for the social… Weiterlesen »
Mai
16
Dez
30
The tricks of the trade – Part 2
von Angelique
Rule No. 4: On your marks, get set, go! – But which topics? In Web 2.0 companies or individual business divisions can increase their visibility and – by selectively networking with an original customer pitch – improve commitment to their own stakeholders. The greatest challenge initially lies in identifying company content for interested parties. However,… Weiterlesen »
Dez
29
The tricks of the trade – Part 1
von Angelique
Social media in the B2B environment What do IT services have to do with social media? When looking for successful social media campaigns, you first of all find the standard lifestyle brands. But for companies in the B2B environment, social media activities are today part of a successful marketing campaign. Social networks can be used… Weiterlesen »
Dez
13
Defining a Social Media Strategy
von Angelique
A social media strategy includes a definition of the business goals and objectives, the domains or initiatives included in the strategy and the solutions required achieving the desired outcomes. Clarifying the purpose behind the use of social media is an essential step in the process. Three questions need to be answered: 1. Which audiences do… Weiterlesen »
Nov
25
The LinkedIn paradox – Part 2
von Angelique
The reason Linkedin has done so well is because of the fact that unlike many other networking platforms, it has stayed true to its roots. Perseverance has definitely paid good dividends given that it enjoys the numero uno in this niche, but it shouldn’t rest on its laurels yet. Competitors like Xing and Viadeo will… Weiterlesen »
Nov
21
The LinkedIn paradox – the business of social business networking
von Angelique
There have been reams written about Facebook and its jazzy cousin of 140 words or less fame, Twitter, and not without good justification given that these two upstarts have now matured into the poster boys of social networking. That however doesn’t mean that they are all there is to social networking. In recent months, when… Weiterlesen »
Okt
10
Social Business Forum 2011 – Highlights
von Angelique
Im Themenforum Kundenbindung des Social Business Forums 2011 trafen sich zahlreiche Marketing- und Vertriebsverantwortliche, um anhand von fünf Fachvorträgen mehr über die Anwendungsbereiche von Social Media und Communities in Unternehmen zu erfahren. Zudem wurden die Chancen und Risiken, die beim Einsatz der neuen Medien entstehen können, aufgezeigt. Lesen Sie mehr über die Highlights des Social… Weiterlesen »
Jul
26
Cross media – a short comment
von Angelique
When “CBN Weekly”, “The Bund”, and “Modern Weekly” all have iPad versions, should the advertising on them be digital or traditional? We already have the technology to combine traditional media with mobile media (which can be seen from some World Cup campaigns). The problem is how to deliver innovative ideas based on the technologies. When… Weiterlesen »
Jul
14
Evolving from Web 2.0 to Web 3.0
von Angelique
Until now, Web 2.0 showed a new understanding of the Internet which allowed the sharing of information for all interested people via a platform. Examples of Web 2.0 applications are e.g. Youtube, Wikipedia, Facebook and others. The expansion of Web 2.0 is already being called Web 3.0 or semantic Web and is already the evolving… Weiterlesen »
Jun
30
Benefits of Social Media Use in Corporate Environments
von Angelique
Communication has deeply changed since people use and experience new options with mobile computers and the Internet. With the advent of Web 2.0, what used to be a more unilateral communication can now evolve into a dialogue among professional users or customers. Participants in social networks speak now more with each other rather than at… Weiterlesen »
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