Winning new customers is not an easy task. In order to gain access to new customers, business professionals need also to obtain promising leads. Successful leads can be established once the contact between a product or a service provider and a potential customer has been made. One can speak of a “qualified lead” when a… Weiterlesen »
Jan
13
Dez
30
The tricks of the trade – Part 2
von Angelique
Rule No. 4: On your marks, get set, go! – But which topics? In Web 2.0 companies or individual business divisions can increase their visibility and – by selectively networking with an original customer pitch – improve commitment to their own stakeholders. The greatest challenge initially lies in identifying company content for interested parties. However,… Weiterlesen »
Nov
25
The LinkedIn paradox – Part 2
von Angelique
The reason Linkedin has done so well is because of the fact that unlike many other networking platforms, it has stayed true to its roots. Perseverance has definitely paid good dividends given that it enjoys the numero uno in this niche, but it shouldn’t rest on its laurels yet. Competitors like Xing and Viadeo will… Weiterlesen »
Nov
21
The LinkedIn paradox – the business of social business networking
von Angelique
There have been reams written about Facebook and its jazzy cousin of 140 words or less fame, Twitter, and not without good justification given that these two upstarts have now matured into the poster boys of social networking. That however doesn’t mean that they are all there is to social networking. In recent months, when… Weiterlesen »
Okt
07
Commerce, the social networking way
von Angelique
Social networking has rapidly evolved from a fledgling technology to a huge, globally viable platform which facilitates a variety of activities between individuals and increasingly, enterprises. Starting with simple applications which allowed users to share personal information and interact with like minded peers, social networking today has morphed into something which is a lot more… Weiterlesen »
Aug
16
Retailing with a click instead of click and brick
von Angelique
Ever since the advent of the internet e-commerce, the concept of buying and selling has undergone a radical shift. No longer is physical presence necessary to trade and money is increasingly becoming electronic. This combination of convenience and technology along with the growth of faster networks has served to provide a massive boost to online… Weiterlesen »
Jun
30
Benefits of Social Media Use in Corporate Environments
von Angelique
Communication has deeply changed since people use and experience new options with mobile computers and the Internet. With the advent of Web 2.0, what used to be a more unilateral communication can now evolve into a dialogue among professional users or customers. Participants in social networks speak now more with each other rather than at… Weiterlesen »
Mär
04
Industrial Marketing – Promoting and Selling Technical Products and Services
von Angelique
Even if many of us are being confronted with marketing activities from the consumer area on a daily basis, mainly due to globalization and technical developments, the industrial markets have gained in importance over the past years. Businesses which manufacture or provide industrial goods and which also offer technical services are increasingly concerned with tasks… Weiterlesen »
My Publications
Networking is the key!
