When “CBN Weekly”, “The Bund”, and “Modern Weekly” all have iPad versions, should the advertising on them be digital or traditional? We already have the technology to combine traditional media with mobile media (which can be seen from some World Cup campaigns). The problem is how to deliver innovative ideas based on the technologies. When… Weiterlesen »
Jul
26
Jan
17
Marketing trends to watch this year 2
von Angelique
Continuing with my previous article, let’s examine a few more developments that promise to make this year a little different from those that have passed before. HD will become richer: Every form of storage medium we’ve witnessed in the past decade or so has been a vast improvement over its predecessor. The ability to compress… Weiterlesen »
Jan
17
Marketing trends to watch this year
von Angelique
The previous year was a crucible for many companies; the growing importance of the social network, the rising relevance of tablets and several other trends combined to create a new marketing paradigm unlike any witnessed previously. This year promises to be even more eventful if anything, so let me get my crystal ball out and… Weiterlesen »
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