When we refer to marketing, the first thing that often comes to our minds is advertisements. In fact advertising was once considered synonymous with marketing and the two were treated as an inseparable whole. That was however before advertising fatigue set in and the marketers realised the need to communicate in a more credible manner… Weiterlesen »
Jun
02
Apr
08
Advertising in Social Media Needs a Novel Approach
von Angelique
So far, advertising on social media networks have not yielded the success that has been experienced in other and more traditional types of media. The use of social media networks is still increasing on a global scale, having by now reached truly massive audiences. Lately, they have been understood and used as tools for advancing… Weiterlesen »
Mär
09
Celebrity endorsement – the “bling” factor in brand endorsements
von Angelique
Many leading brands reach a point in their lifecycle when opportunities to enhance their reputation reach an impasse. Alternatively, they might require to be reinforced to create a better presence for themselves in a competitive market. There are many reasons why a brand should associate itself symbiotically with an entity that can positively expand its… Weiterlesen »
Mär
04
Industrial Marketing – Promoting and Selling Technical Products and Services
von Angelique
Even if many of us are being confronted with marketing activities from the consumer area on a daily basis, mainly due to globalization and technical developments, the industrial markets have gained in importance over the past years. Businesses which manufacture or provide industrial goods and which also offer technical services are increasingly concerned with tasks… Weiterlesen »
Feb
16
When a picture is worth a thousand words
von Angelique
Symbols, pictures, images, crests, flags at all have a place of hallowed respect amongst human cultures. They allow people to instantly identify themselves with a particular ideology or clique as represented by the visual symbol. This is even more so when the people in question have somehow been separated physically or emotional from a sense… Weiterlesen »
Feb
03
Online advertising, the panacea to all you communication woes? Not exactly!
von Angelique
We’ve been continuously told that online advertising is the next big medium for sellers to get in touch with consumers ever since the advent of the big WWW. We’ve also simultaneously witnessed contradictions to this claim as evidenced by the dotcom bust where many fancy startups which based online advertising as a revenue model went… Weiterlesen »
Jan
04
Viral marketing
von Angelique
An important strategy for business today Over the past ten years, companies started to understand that the viral marketing strategy is important and that it is relevant if they wanted to remain competitive. This form of marketing consists in using people as a medium to pass on a certain message. Largely due to the increased… Weiterlesen »
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